Earlier this month, Nikkei reported that due to lackluster sales of the iPhone XR, Apple has ordered Foxconn to cut down the production of the device by 25%. Apple’s VP of Product Design, Greg Joswiak, has now laid to rest the worries around the iPhone XR’s sales performance and has told Reuters that the iPhone XR is currently the company’s ‘most mainstream product and our most popular iPhone’.
The Apple executive told a similar story about the iPhone XR’s market reception to CNET and revealed that the device has ‘been our most popular iPhone each and every day since the day it became available’.
Apple reportedly shipped around 9 million units of the iPhone XR in its first weekend, but that number still fell short of analysts’ estimates who expected the relatively affordable iPhone XR’s mass appeal to be a catalyst for some record-breaking sales figures. As for the production cutback, Foxconn reportedly reduced the number of assembly lines dedicated to the iPhone XR from 60 to 45 following Apple’s order.
