September is usually iPhone month, which is why it’s throwing me off a little, not having seen an Apple press release announcing the next Apple Special Event yet. However, that might change soon.
I wouldn’t get too excited about rumors of new Apple products appearing this week. More likely I think: an announcement of the upcoming (of course virtual) September iPhone/Apple Watch event.
While a lot of people are expecting that the Cupertino giant will use the release to announce something like the expected iPad Air 4, or maybe something else, Gurman seems confident that’s not going to happen.
Apple press release is currently scheduled for Tuesday (September 8) at 9:00am EST — though, I should note that it’s not locked in until the press has been briefed, day of.
Apple usually announces iPhone launch dates almost two weeks ahead of time. However, considering the event will undoubtedly be virtual this year, the company could cut it close, since it doesn’t need to give the media enough of a notice time to arrange travel and lodging in Cupertino for the launch.
