Unless you have been off the mainstream internet, it is highly likely that you have come across ASMR at least once in your life. Cupertino giant Apple has now stepped into ASMR with their four new videos posted earlier this week on YouTube. In case you’re not aware of, Autonomous Sensory Meridian Response (ASMR) is often referred to as a tingling sensation in the back of head upon listening to calm and soothing voices and tunes. There are a lot of ASMR videos in YouTube videos if you want to catch up on the topic.

The second one is a reminiscence of outdoor trekking and field trips. As the title suggests, the video has visuals of a person walking to the unknowns. The sound of his shoe coming in contact with the land is given more attention and it was interesting to watch as it made me feel like I was part of the journey.

I don’t have a positive opinion about the other two videos. The woodshop video was a complete turn-off as it made me feel uncomfortable and it was an unpleasant experience listening to it. You may relate to my point of view if you feel disturbed when you hear the sound of nails scratching on a rough material, probably a board.