Apple has always been one of the most serious companies when it comes to protecting internal developments, but even then, the company experienced one of the biggest leaks last year when information about its upcoming devices was posted all over the internet before the launch.
In the memo, Apple explains that leaked information about an upcoming product can have a negative impact on the sales of current models, give rival companies the time to come up with a competitive response, and lead to a decline in sales when the product actually launches. “We want the chance to tell our customers why the product is great, and not have that done poorly by someone else,” Greg Joswiak, an Apple product marketing executive, was quoted saying.
