Bullish on its growth in India, Apple is set to open its first branded retail store in the country in 2021, company CEO Tim Cook has told shareholders. Speaking to investors at the annual shareholder meeting at Apple Park in Cupertino, California on Wednesday, Cook confirmed the company will open its first offline retail outlet in the world’s second biggest smartphone market next year, reports Apple Insider.
The plan for opening owned stores will certainly help Apple in giving a controlled experience of its devices and services as it intends and designed them to be. “In a third-party retail environment, many such things cannot be controlled by the brand. This will only add to the strong premium positioning Apple enjoys in the country”, Singh added.
