Continuing its lead over competitors like Samsung and Fitbit, Apple Watch maintained first position as its share in the global smartwatch market reached 48 per cent in the third quarter of this year from 45 per cent in the same quarter last year, according to a report by market research firm Strategy Analytics.
“Fitbit’s recent takeover by Google will be a relief to the company, as Fitbit is under rising competitive pressure from Apple, Samsung, Garmin, Huawei, Xiaomi and others. The big question now on everyone’s lips is what Google plans to do with Fitbit, and whether Google will expand or contract Fitbit’s famous hardware, operating system, and healthcare, sport and fitness services”, Mawston added.
