The Apple Watch outsold the entire Swiss watch industry by a huge margin in 2019. Apple Watch shipped around 31 million units worldwide in 2019, compared with 21 million for all Swiss watch brands combined.

For added personal safety while traveling, users with cellular models of Watch Series 5 can now complete international calls to emergency services, regardless of where the device was originally purchased or if the cellular plan has been activated. New location features, from a built-in compass to current elevation, help users better navigate their day. Watch Series 5 is available in a wider range of materials, including aluminum, stainless steel, ceramic and an all-new titanium variant.